Every brand needs a good logo. After all, people see your logo first thing. That means repeat customers use it to recognize your products and make sure they’re in the right place, while potential customers use it to help them decide if they want to purchase anything from you at all.
With so much riding on your logo design, you need to know how to make a relatable logo for your customers.
A logo’s main job is to introduce people to your brand. That means it needs to match your brand’s “personality.” If you want to make your company seem young and fun, you’ll want to pick bright colors and energetic shapes. A professional company needs more serious colors and balanced shapes.
Of course, those are just examples to get you thinking. You’ll have to decide for yourself what personality your brand has. Once you do, you’re ready to begin creating your logo.
Choosing the design
Logo designs have to be unique to stand out from your competition, and they have to be innovative to make them appeal to your audience. If you create a truly effective design, you’ll be able to use it for decades because it will stay relevant over all those years.
Keeping these big concepts in mind will help you stay on track while you choose the small design elements, like which symbols and shapes to use or where to put negative space in your logo. This way, each design choice points back to the central brand message you’re trying to send.
These tips are brought to you by Company Folders, an experienced design firm that specializes in creating original logos.